What is email marketing and newsletters;
In general, we would say that it is the use of emails to promote products and/or services.
A better definition of this is the use of email to develop relationships with potential customers. E-mail marketing is a part of digital marketing, which includes newsletters, social media, blogs, etc. It is basically the same as the advertorial mail of the past, except that instead of sending mail via the postal service, messages are sent electronically via e-mail.
E-mail marketing gives businesses the opportunity to inform their customers with appropriate messages about them or their products and to encourage them to buy or take action.
Email marketing can be customized
What do we mean by that?
Special customer groups or even individuals can be targeted according to their preferences. This includes special offers for goods and/or services for the customer's birthday. For example, a restaurant can send a newsletter to customers for their birthday by offering a 50% discount. Email marketing helps a business develop and maintain a relationship with a customer over time, hoping that it will result in increased sales and, above all, customer loyalty.
Email marketing's best practices include developing your email list by email instead of buying a list of ready emails. It is very important that the email is optimized for use by mobile phone, as statistically more than of the half of emails are read on mobile devices.
The advantages of email marketing
Its two great advantages are cost and convenience. Advertising your company, products or services via email is an inexpensive way compared to other types of marketing. It is also extremely easy to create and track an email marketing campaign, making it a very accessible type of marketing for every type of business.
Newsletters can be sent to all those who provided the necessary information on your site. For example, your customers will receive updates about your company, upcoming events, special offers. The goal of this action is to remind that the business exists and that maybe it's time for another visit.
It is still relevant
- 94% of Internet users have email, with only 61% using social media.
- 75% of adult Internet users say email marketing is the preferred marketing method.
- The possibility to "opt-in" for the newsletter gives way to marketing with consent.
- Allows demographic targeting (based on age, income, etc.)
- They have a wider range of formatting options than social media messages.
- It offers more analytic capabilities such as click-through rates, bounce rates, and conversions.
The huge advantage of email marketing (newsletter) through social media is that prospects and customers are more likely to see an email than a social media post. And with this we mean that your post may not show up for all your fans/friends. However, an email will remain in the recipient's inbox until it is read (or deleted).
Ideally, e-mail marketing is good to keep pace with social media. Adding "Like" or "Share" social buttons to your emails gives an additional way for customers to link to your trademark. Excerpts with past customer feedback can also be included in emails. And on the other hand, social media publications can be used to encourage your followers/fans to subscribe to your newsletters.
Email marketing can significantly increase your income if you do it properly. It's a great way to attract new and old visitors to visit your website or eshop again, and increasing traffic is usually tantamount to higher income.
For any information about newsletter and email marketing or if you wish for us to take over the promotion of your products or services do not hesitate to contact us at firstname.lastname@example.org.
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