Search Engine Optimization
Rank your website to Google's first positions with the right on-page and off-page SEO techniques.
What is SEO;
Search engine optimization is if not the most important, certainly one of the most important actions of digital marketing. These are the actions that will bring a website to the first page of Google and gradually will rank to the first place for as many keywords as possible and will make sure to stay there.
Why is SEO so Important?
Organic traffic is the most important for a website and business. They are the people who are searching for your products and services on search engines with specific keywords and discovered you. They are your future customers.
What makes SEO so important is that if it is properly done by seo specialists then it has the potential to bring huge traffic to a website, to enhance the image of the business, to spur sales, to create space for growth and of course to bring more profits.
SEO Services at Lithos Digital
At Lithos Digital, we recognize that each client has different needs and that is why we treat each client differently and adapt the appropriate SEO strategy based on the subject, the goals and the competition. Having worked with hundreds of businesses around the world and in all areas it is easy to recognize and implement that SEO Strategy that will bring the best results in the shortest term. Here are some examples of some of the most basic SEO techniques. SEO search engine optimization services are internet marketing actions that aim to promote websites on the internet.
- Market Research, Keyword Research and Competitor Analysis.
- Technical Website Analysis and Content Optimization.
- On-Page and Off-Page SEO.
- Outreach and Brand Awareness.
- Creating Persona’s και top quality link building.
- Brief Monthly Reporting.
More about SEO
SEO or Search Engine Optimization is a subset of the term "Search Engine Marketing" (SEM). Applying it properly, search engine optimization allows your website not only to be scanned by search engines but also to be able to rank very high on the search engine results pages when a search term is inserted (keywords or phrases ).
Result pages are usually a combination of physical results (sometimes called organic), paid summaries (directories) and pay-per-click (PPC) ads.
But why is SEO so critical to the success of your online business?
The holy chalice for online advertisers is centered around ranking your site on the first page of search results on Google.
Because it currently holds more than half of all searches worldwide. If you further optimize your site in such a way as to bring quality traffic, you will get the absolute return on your investment (assuming you have a solid back office process). And if you're optimized for Google, you'll also be ranked well for other search engines.
SEO can (and must) be full-time.
The breadth of work depends on your site and its location. This does not necessarily mean that you will need to spend hours on it. You need to put in place a long lasting stable flow of content and a link-building strategy. Existing sites can be optimized simply by applying a proper title (the text that appears in the blue bar at the top of the browser window) and a meta-description (often appearing as a description in the results list).
Then, the most important thing to know is that the basis for going to war, is first to learn your competition. In the SEO battlefield, we will look at competitive analysis and keyword research before we begin.
A crucial first step for an effective SEO project is to perform a heavy competion analysis. In fact, if you search Google for a basic term or a phrase related to your business and website, you should see the three to five sites that appear on the first page of Google search results. These are the winners. That's because if you're ranked in the 10 top Google search results, you may find that your site will have significantly increased traffic (assuming you have a competitive search term).
Then you will want to ensure easy navigation, clear call for action and related content. When you add relevant content pages and links to your topic and community, you will take the first steps towards success.
You also need to make sure that your site loads quickly, is compatible with html / css and allows the visitor to know what your site is in less than eight seconds. Even if you think your visitors are familiar with your product or service, you will want to facilitate navigation and user friendliness.
SEO is one of the most powerful means of digital marketing and is critical to the success of your online business.
What our clients say
Contact us to make an appointment and see how we can skyrocket your business. We will be glad to meet you and help you in every possible way.