Keyword research is the first and most important step in any Digital Marketing Strategy. It is instrumental in bringing any website at the top of the organic results of Google and in producing the best outcomes out of Google ads at the lowest cost.
In other words, keyword research is the discovery of keywords which are associated with the services or the products of a specific business and there is a great demand for them on Google.gr or any other Google variant, depending on our target group and their country. This allows us to see what exactly people are searching which, in turn, helps us shape your business website, create the ideal strategy to promote services or products and find new business opportunities. We know how many people on average search for a specific keyword or a keyphrase and various combinations with a word we are interested in, or even synonyms and similar expressions. Additionally, we can evaluate the competition among our top keywords so that we can make wise choices when planning our Digital Marketing strategy.