Advertising and Website Promotion with Google Adwords

PPC Campaigns
Rank your website today to Google's top spot with 100% targeted Google Adwords campaigns (PPC).

What is PPC;

PPC (pay per click) is what most people know as a Google ad also known by its real name, Adwords. In other words, an enterprise makes Google Adwords campaigns and puts targeted ads with specific keywords to show their ad in the top-ranked sponsored locations so that potential customers click on them and visit the business website. So businesses are charged only when someone clicks on the ad on Google and that is called PPC (pay per click). In simple terms, it is the promotion of websites with Internet advertising.


- Henry Ford

Why is PPC so important?

PPC, which is also called paid search, has immediate results, and because it’s 100% targeted ads, it has the highest conversion rate compared to any other ads, i.e. direct sales.
What makes PPC so important is that if it is done properly by qualified professionals (PPC experts) then it has the ability to rank a website to Google’s first position from the very first day without having to wait for the time-consuming and difficult process of SEO . And this at the lowest possible cost (pay per click).

More about PPC

1. It works with small budgets.

It is believed that a PPC campaign must be costly to have success. However, PPC can also be extremely effective for small budgets.

You can use PPC to target audiences at all stages of the funnel. Start by focusing on the keywords that people type when they are ready to buy. The lower the funnel, the higher conversion rate you'll have to expect. When you add geography, and language, you have a secure way to locate your potential customer.

2. Examines many different messages

PCC is a great way to test content with combinations of words and messages. Design tests to measure whether you increase the relevance of your keywords to the ad on landing pages. What we always watch as Lithos Digital on our PPC Campaign is to keep the promise of the ad that leads to the landing page. That is, the user lands after clicking on the ad in content related to his search.

3. Tests quickly point in the right direction

Most of the time, the simplest and shortest version of your page will be the most effective. Always start with some basic practices, create your case and then try everything - headline, buttons, videos, CTA placement and so on. Give your testers enough time to come to a conclusion and then create a new test based on your findings. Keep it even when you think you've found the perfect campaign that meets your expectations.

4. Numbers

When the funds are tight and every euro counts, the use of data instead of your opinion to make decisions is life-saving. We use Google AdWords ads, along with some sophisticated, highly optimized tools combined with our analysis, to measure which market segments are the most valuable. We double them and disable those with low performance.

Marketing on a small budget can be difficult. But there are ways to get results. A carefully planned, highly detailed PPC and measurement program can generate the results your company needs without spending a fortune.

At Lithos Digital we have the ability to quickly organize and translate numbers into action, which is our ultimate competitive advantage.

PPC services at Lithos Digital

At Lithos Digital, we recognize that the needs of each customer are different, and the niche, the goals and the competition play a very important role. That is why we treat each client differently and adjust the appropriate PPC strategy. There are many ways to advertise a business online and PPC is one of the best. Having worked with hundreds of businesses around the world and in all areas, it is easy to recognize and implement that PPC Strategy that will deliver the best results at the lowest possible cost (pay per click). The goal is not simply to have the lowest cost but to have a better Google Score so our own ads appear even higher than the competitors’ ads, and even one place in the ranking has a huge difference in clicks. Below you will see some of the key actions in PPC.
We should not forget that PPC is advertising that will be in the top position of Google and will bring sales for as long as we pay. Once we stop paying, then we will stop being in the first sponsored position. It’s not organic ranking. Organic ranking, means to be Google’s top result without paying and can only be achieved by good SEO . Also, PPC sometimes takes a little time to run to be able to draw conclusions whether it is profitable for you or not.
  • Keyword Research, Strategy and creation of Adwords Campaign.
  • Daily monitoring and improvements.
  • Paid Search Ads, Text Ads, Shopping & Paid Display Ads.
  • Eye catching design for Display Ads (banners, video).
  • Landing page improvement for more conversions and better ROI.
  • Brief Monthly Reporting and Advice.


What our clients say



Message us.

Contact us to make an appointment and see how we can skyrocket your business. We will be glad to meet you and help you in every possible way.

    Message us.

    Contact us to make an appointment and see how we can skyrocket your business. We will be glad to meet you and help you in every possible way.