There is no doubt that the world is shifting rapidly from the analog to the digital age. People are increasingly consuming digital content on a daily basis – mobile phones, laptops, desktops at work or at home. Companies that have not yet incorporated digital marketing into their company strategy will need to adapt quickly before it’s too late.
Why is digital marketing so important?
Digital marketing is not just a fast-paced force in today’s marketing, but it’s going to be the future of marketing because as we all have understood, digital media will soon replace more traditional forms.
Even though older generations are undoubtedly lamenting about the collapse of newspapers, books, traditional communication methods and TV and radio broadcasts, those who have grown up with the internet and mobile phones are already embracing the new world of digital consumption.
Digital marketing and digital communication methods are quicker, more flexible, practical, and streamlined. Thus, the fact that as soon as technology became available to nearly everyone, we quickly began to move towards the digital age is not surprising. The good news is that digital offers the same potential to marketers as consumers. Before examining the benefits of digital marketing, let’s get a quick idea of some of the most basic forms:
- Banner advertising on the Internet
- Online video content
- Pay Per Click – Advertising (PPC)
- Email marketing
- Social media marketing (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Mobile marketing (ASO, SMS, MMS, etc.)
These are some of the digital marketing tools, and as it is known, technology is advancing every day, resulting in new media being released.
So why digital marketing?
First of all, digital marketing is infinitely more affordable than traditional marketing methods. An email marketing campaign or Social media marketing, for example, can convey a message to consumers faster, more efficiently, better targeted, and certainly at a much lower cost than previously known advertising. One of the main benefits of digital marketing is the ease with which results can be monitored. Instead of conducting accurate customer surveys, you can quickly see customer response rates and measure the success of your marketing campaign in real time, enabling you to plan the next campaign more efficiently. Perhaps the strongest indication of the importance of digital marketing is that digital media forms quickly outpace traditional forms of information consumption.
The bottom line is that the digital age is here and those businesses that cannot adapt to the new marketing climate are at great risk of disappearing sooner or later. The benefits of digital marketing seem enormous for both small and large businesses and it is definitely recommended to establish a digital strategy as soon as possible. It does not need to cost a lot and can be extremely effective in acquiring new customers, serving them and making real-time sales. It is also clear that with the required awareness, knowledge and skill in digital marketing success is certain.