When you run a small business, time is a valuable asset and promoting your brand may take some time. You are probably reading this article because you have a question about why you need an independent partner for your business’s Digital Marketing.
When you decide to entrust the marketing plan to an organization, you will have many benefits. Here are the 10 advantages that the Lithos Digital team picked to better understand the importance of outsourcing the digital marketing efforts for your business.
1. Your marketing will not be affected by staff problems
One of the keys to the success of a marketing plan is consistency. The problem, of course, is that traders are not machines, they are people and people have to take breaks. When employees are ill or on leave, or when a huge amount of action is performed by only one person, marketing suffers.
A good example is the production of content or content marketing. You cannot suddenly stop blogging for a few weeks during the festive season because an employee may be on leave. If you do, Google will notice it and your organic ranking will take a hit as a consequence. Choosing an external partner means you never have to worry about staff on leave or gaps in delivery.
2. Receive service from professionals
Your employees have salaries, so instead of introducing payroll for one person, you’ll pay a team of digital marketing specialists to investigate, create and implement marketing strategies that work. Basically, you pay for great results in the most accessible and efficient way.
3. Greater business insight
Working in your business, day in, day out, gives you the opportunity to understand it better, but there is always something missing. For example, seeing what brings visitors to your site and knowing what needs optimization in order to grow your business can be information that you cannot see from the inside. Recruiting a digital marketing company can give you a new perspective on how to reach out to your marketing today and understand correctly why digital marketing is so important.
4. Certainty about the return on your investment
When you hire a digital marketing specialist, you are sure your funds will be invested properly. As the expert will focus on the strategy that is best for your business, they will definitely spend time in order to achieve the results you have paid for, and more. This helps you save time and money, while developing your business in the right way.
5. You will be coordinated with the latest industry updates
Since digital marketing experts spend most of their time learning new skills and improving existing techniques and strategies, it is fair to say that they are in line with the ever-changing and growing field of digital marketing. So it’s easy to get help when a major and important change is going to take place in the market in general.
6. You can focus on the core of your business
The outsourcing of digital marketing is mostly considered by companies wishing to keep the process independent from the core of the company. The business consultants of a digital agency will give you advice on your new ideas and develop better strategies.
With proper access to information, your digital marketing partner can design, develop and deliver processes that will produce better results. The key here is to trust the company you are hiring and make sure you receive reports and updates on the strategy’s progress.
7. You can count on continuous optimization
This is true! The digital marketing company you are working with must constantly demonstrate your return on investment by offering the proposed final goals. So you can see if they are committed to constantly optimizing the strategy for the best results. Outsourcing of media means that there is less risk of stagnation or neglect.
8. You can do more with less
Handling digital marketing within the business may make it difficult to use all available digital channels to grow your business. You may need help with PPC campaigns, email lists, social media campaigns, but with an intern it is practically impossible to produce all of this content.
Outsourcing can allow you to easily use multiple marketing channels. You can have a web designer to upgrade your site, a copywriter to handle your site or email content, and a social media expert to automate your platforms.
With a variety of outsourcing services available, you can turn to individual campaigns, specialized services, or even integrated marketing functions.
9. Collaborate with experienced marketers
Digital marketers have experience and are experts in their field. Most digital marketing organizations specialize in marketing for certain industries, customer types, or specific locations. What’s better than working with people who already know the best way to get results for your business?
10. Get access to the latest technology
Marketing departments are often lacking in technology or have a mixed variety of incompatible marketing technologies. While companies have access to thousands of available marketing technologies, how do they know which of them to choose? And it often happens that marketing organizations are at the bottom of the IT department priority list. This means there may be a lack of support and guidance. A performance-based marketing company that can provide you with guidance, useful services and implementation support is extremely valuable.