Lithos Digital has received another significant international distinction at the London & South East England Prestige Awards 2026/2027, earning the title of Legacy Award Winner – SEO & GEO Agency of the Year.
Although we are no strangers to the Prestige Awards, this recognition feels particularly meaningful. Rather than recognising a single project or a successful year, it reflects the long-term journey we have built through consistency, continuous growth and an unwavering commitment to delivering real results for our clients.
Last year, Lithos Digital was inducted into the Prestige Awards Hall of Fame. This year, the Legacy Award marks the next chapter of that journey, recognising the methodical work, adaptability and continuous evolution that have shaped our approach to SEO and GEO.
The New Reality of Online Search
When we first began working on SEO, the conversation revolved around search engines, rankings and organic traffic. Today, with AI becoming an increasingly prominent part of everyday life, the landscape looks very different. Users no longer rely solely on traditional search engines to find information. They also turn to AI assistants, while AI-powered features have become an integral part of search engines themselves. Naturally, these developments are increasingly influencing how people discover businesses, products and services.
This does not mean that SEO is being replaced. If anything, it makes GEO even more important when supported by the right strategy. The emergence of GEO highlights the need for websites with clear structure, trustworthy content, technical excellence and genuine value for users. In other words, many of the factors that help a website perform strongly in organic search are the same factors that help it appear in AI-generated responses.
The changes are not something we observe from a distance. They are now part of our everyday work and influence the way we design strategies for our clients.
The Claris Vision Case
A clear example of these changing search dynamics is Claris Vision, based in Southampton, United Kingdom.
Through our collaboration with the clinic, Claris Vision has already built a strong organic presence through a targeted SEO strategy. The next challenge, however, was strengthening its visibility within AI-powered systems.
Through the GEO approach we implemented, Claris Vision now appears in responses generated by AI tools when users seek eye care and ophthalmology-related solutions. This example reinforces exactly what we discussed above. GEO does not replace SEO; it builds upon it, using it as a foundation to expand a business’s digital presence within the new AI search ecosystem.
The Philosophy Behind Our Success
If there is one principle that has defined our work throughout the years, it is that we have never viewed SEO as a checklist of technical tasks or as a process with a fixed endpoint.
For us, SEO has always been about strategy, structure, content, technical excellence and continuous improvement. The same mindset naturally guides our approach to GEO. While AI systems have introduced new ways for users to discover information, they have not changed the core principles of online visibility.
Our approach is built on continuously monitoring developments, testing new practices and adapting our strategies to the realities of each era. This allows us to help businesses remain visible and competitive regardless of how search continues to evolve.
Perhaps that is why distinctions such as the Hall of Fame and the Legacy Award hold particular significance for us. They do not recognise a single success story, but rather a philosophy that remains consistent even as the industry around us continues to change.
Looking Ahead
The Legacy Award is an important recognition for our team, but it also serves as motivation to continue moving forward with the same commitment.
For us, the Legacy Award is not the end of a journey, but another milestone in a market that continues to evolve. Search is changing, technologies are advancing and user behaviour continues to shift. What remains constant is our commitment to helping businesses be present where their customers are searching for them.