When you want to do business online in Greece, how might PPC fit in your marketing mix?
Well, it can boost your online visibility, push traffic to your website, and increase conversions. Paid ads can also complement your organic SEO efforts, social media and more.
Naturally, the difference between Google AdWords and the latter two disciplines is cost – PPC by definition is paid up front, whereas organic marketing efforts primarily cost time (and money only indirectly). Consequently, you should be aware that PPC will account for a portion of your monthly marketing spend and only trust a PPC agency in Greece which is experienced in running successful campaigns.
Mind you, with a great outsourced team on hand, PPC can really move the needle for your marketing efforts. Stick with us to find out more.
What is PPC (Pay-Per-Click)?
PPC is a type of digital advertising where you pay each time a potential customer clicks your ad. You bid for your ads to be placed on search engine result pages (SERPs) or social media platforms, and the ads can be text-based, images, video or whichever combination you feel is most impactful. It’s a quick way of reaching customers and driving them to your website, with ads on Google, Facebook and Twitter (X) being popular.
Google ads can be highly targeted and generate a high conversion rate (if run properly), and it’s a good way of pushing qualified traffic to your website while you wait for the (lengthier) process of organic SEO to kick in.
Are there different types of Google ad campaigns?
Yes, indeed. Here’s the lowdown on the different types of PPC Google AdWords offers.
1. Performance max campaigns
This goal-based campaign type allows you to access the whole Google ads inventory in a single campaign. This means you can get super-specific with conversion goals by optimising performance in real time across different channels. Advantages include a simple setup, with AI optimization, increased conversions and value with smart bidding, and the opportunity to find new customers and mine deeper insights.
2. Search campaigns (text ads in search results)
Search text ads are a simple but effective way of boosting online sales, nurturing leads and driving traffic to your website. These ads appear in prominent positions in SERP results, and the campaigns are reasonably easy to set up, using keywords in a similar way to SEO. Again, this is a campaign type which lends itself well to very precise targeting.
3. Display campaigns (image ads on websites)
Display campaigns are image ads that can be displayed on apps, websites and Google properties like YouTube. They allow you to advertise outwith Google search and connect with new audiences. You can customize a display campaign, so it uses data segmentation to present ads to website visitors or app users, and they’re great for striking campaigns that really pop. Display campaigns can drive brand recognition as well as sales.
4. Smart campaigns
When you want to make your campaigns even more convenient, automated, AI-powered Smart Campaigns help you find the best targeting for your money (and time) investment, and boost sales and sign-ups.
Advantages of PPC
Still not sure PPC is right for you? Let’s dig into a few of its benefits:
1. It’s simple to A/B test messaging
So we can tweak wording so that it piques your prospect’s pain points and promotes your products.
2. Expert analysis means it’s good value for money
Some clients are put off trying PPC because they’re concerned it’s too expensive. But an experienced agency will have the tools and experience to quicky recognise which segments of the market are the most lucrative and deserve more focus.
3. PPC can combine well with SEO
There’s no reason PPC and SEO have to be ‘either, or’. A balanced digital marketing strategy can include both – with PPC providing your marketing with a push at crucial times like seasonal sales, while SEO maintains a solid presence long-term (with regular tweaking). In fact, when you’re promoting your website online, this combination is a double whammy to produce great results even on a tight budget.
4. PPC works well for local businesses
Because Google Ads can carry your specific business address, your ads can appear in ‘near me’ searches.
What kind of companies benefit from hiring a PPC agency in Greece?
Over the years, we’ve helped lots of diverse companies in various industries with PPC – in Greece and beyond. Check out some of our satisfied customers:
Find out how Athens-based telecoms player 3-Play used PPC to help expand market reach, promote special offers, and drive sales.
Kerkyra-based yacht supplies firm Yachtall used cleverly designed GoogleAds and strategic targeting to boost CTR, traffic and conversions.
Check out how Athens-based Thanos Dating used PPC to help drive traffic to their slick new website.
Stefanos Vasdekis & Architects included GoogleAds in their digital marketing mix to drive website traffic and claim a prominent Google presence for their Athens establishment.
Find out how Athens-based Studio Kosta Boda Illum used GoogleAds to increase eShop traffic and online sales.
Corfu-bases Minimis used PPC in a package including SEO, social media, web development and design, to boost website traffic and sales.
Athens-based luxury art emporium Aetion Art included PPC as part of their digital marketing package to drive eShop traffic, acquire new customers and increase sales.
Thessaloniki luxe gift company Doroset used GoogleAds to significantly increase website traffic and boost sales online.
Mr. Wolf Toys in Rhodes turned to GoogleAds to help develop their brand recognition and drive website traffic and sales.
Check out some of our customer success stories below…
Why choose Lithos Digital for your PPC agency in Greece?
With a long history of helping companies of all types and sizes with PPC, Lithos Digital is the agency you can trust in Greece.
Everyone’s brand, niche, and goals are different. So, far from adopting a one-size-fits-all approach, we customize your Google Ad campaigns to meet your specific needs. Cost is a factor, but your ads also need to have a higher Google score than your competitors’ to appear higher in the rankings – with even one place in the rankings making a big difference to ROI, proven expertise and experience are important.
With Lithos Digital, you get the whole package for an effective PPC campaign. Building, designing and managing your Google AdWords campaign, and offering a choice (or mix) of paid search, text, shopping, and display ads. Taking care of onpage and offpage SEO. Aligning landing pages with ads for smoother conversions. And providing brief monthly check-ins for reporting and advice.
FAQs
How do I choose a good PPC agency in Greece?
A good PPC agency should work with complete transparency and make it clear how much you’re spending each month. If the agency has a proven track record of getting great results for a wide range of clients, even better.
How long before I see ROI from my PPC campaign?
PPC can garner results faster than SEO, but it still takes time and patience. Expect to wait around a month to see results from your PPC campaign before you judge its effectiveness.
Who writes the words for my PPC ads?
You should always get professional copywriters to write your GoogleAds copy. At Lithos Digital, our experienced wordsmiths know how to get the most effective and persuasive messaging across whilst meeting very tight word counts. Writing sales and marketing copy is a skill that takes years to develop, so we wouldn’t advise applying a DIY approach in this instance.
How do I allocate budget for a PPC campaign?
This really depends on the goals you expect. But you should be prepared to spend at least 10 Euros a day to see any results. We can advise how to allocate enough budget to PPC compared to your other digital marketing channels, so you can get the most effective results for your spend and unique goals. You don’t necessarily need to have a huge budget to get good results from PPC but you should be prepared for regular investment to maintain your presence.
How do I know what kind of GoogleAd campaign is best for me?
We have a wealth of experience advising companies in various verticals how to make the most of GoogleAds with various types of campaigns. And it’s reasonably easy to A/B test different types of campaigns to see which one generates the best return.
What our clients say
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