SEO is for everyone, whether it’s a small neighborhood business like a restaurant, clothing store, or small online shop, or a multinational company operating in many countries worldwide. After all, even large companies were once small, and they certainly wouldn’t have organically reached the top position on Google without some SEO strategy. The reason they remain at the top is because they know that Digital Marketing actions are working in their favour, and that’s why they continue to invest in them.

At Lithos Digital, we have a large portfolio and have helped major multinational companies stay at the top, preventing their competitors from surpassing them in Google’s organic search results. Similarly, we have helped many small businesses survive and find their way in the online world by shaping their online presence, which in turn increased their profits and helped them grow at a steady pace.

After all, that is our main goal: to help those who need our services, knowledge, and experience. Our greatest achievement is when small businesses, through patience and persistence, manage to appear organically higher in Google search results than much larger companies, their real competitors.

Of course you can just do SEO, which will give you some results. In this case, however, the results will take quite a while and will clearly not be as satisfactory as those that a comprehensive Digital Marketing package would yield. As we have already mentioned, SEO is just one part of Digital Marketing and not a complete promotion strategy. In simple terms, SEO (or Search Engine Optimization) is a subcategory of SEM (Search Engine Marketing), which in turn is a subcategory of Digital Marketing. All fields of Digital Marketing are important (Outreach, Insight, PPC, Social, Content, Local SEO, ASO: Application Search Optimization), they are interconnected and influence each other, as each one addresses different needs and purposes.

Google needs a variety of practices. For example, Google takes social signals very seriously, and this directly impacts organic results (SEO). In other words, when Google determines that a website has high social media traffic, it considers that website to be of great value and ranks it higher in organic results. So, it’s easily understood that SEO services alone are not enough, and the most correct move for the ideal result is a comprehensive Digital Marketing package to be 100% sure we’ll reach the top.

This depends primarily on the content of your website, the services, the products, and even the blog articles you publish there. It also depends on the “strength” your website gains according to Google’s criteria from the Digital Marketing activities carried out each month. You may have heard that you can appear on Google for, for example, 10 keywords. That cannot be true. It’s impossible for a website to rank organically on Google for such a small number of specific words and not rank for other keywords related to the website and its subject matter.

Here’s how the keyword process works. The more and higher quality Digital Marketing actions you take each month, the more authority your website gains with Google. The latter considers your website important and thoroughly searches it through its thousands of bots (Google Bots or Google Crawlers). Thousands of automated robots crawl your website, searching every corner, from the homepage, menu, products, services, articles, and even photos. Thus, it automatically generates multiple keyword combinations, thanks to which your website will start appearing organically on Google. Initially, it will be on the last pages and will start climbing the rankings depending on the marketing promotion actions taken and the strength your website gains. That’s why texts are so important. In summary, the more texts we have on our website with relevant keywords, the better the organic results will be.

Of course we can. The more authority your website gains with Google, the better the organic results and the greater the number of keywords that will appear in the search engine. To make all this happen, targeted actions are needed. There are many ways we can help your website rank higher in search results for specific keywords that are most relevant to your service and in high demand, as well as help Google better understand the subject matter of your business so that it ultimately displays it higher in the results based on the desired keywords. So, we focus more on the keywords you’re interested in, while at the same time the website gains more authority, resulting in Google creating even more keyword combinations.

Every client is different, so we don’t use ready-made packages. We first take the time to understand your business, your goals, and your market. Then we run market research, keyword analysis, and competitor reviews before building a strategy and budget that fit your needs.

We’ll show you clear options: conservative budgets (slower results) or more aggressive ones (bigger investment, faster results). Our pricing always includes both our fees and the monthly ad/marketing budget, so you know exactly what you’re investing in. More budget means more high-quality campaigns each month and faster growth. Smaller budgets still work, but progress is slower and requires patience.

Yes. The more Digital Marketing actions you combine, the stronger your overall results. Google rewards variety and consistency across your online activity. Running Google Ads drives qualified traffic that signals relevance, while active Social Media builds brand trust and authority. Together, they reinforce your organic performance. That’s why we don’t just offer SEO; we create complete Digital Marketing strategies where every channel works together to amplify results.

SEO takes time. You may start noticing changes within 1-3 months, but meaningful results often take around six months or more. The exact timeline depends on your market, competition, and budget. If competition is low, progress comes faster; in highly competitive industries, it takes longer, but consistency always pays off. Some of our clients have reached the first page of organic results in just a month, while others needed almost a year. What matters most, though, is steady, lasting growth that keeps you at the top once you get there.

No reputable agency can guarantee exact rankings. Marketing is an investment, not a formula, and results also depend on your competition’s actions. What we can guarantee is full transparency and measurable progress. Every month, you’ll receive detailed reports showing keyword positions, ranking shifts, and organic traffic growth. We don’t promise numbers, but we deliver progress you can see.

Not at all. SEO builds long-term authority into your domain, and new pages benefit from that strength. For example, when our client Wine Outlet added new product categories after a year of SEO, those pages ranked in Google’s top 3 within a month because the site had already built strong authority. That’s the advantage of SEO as an investment; every new page grows faster when built on a strong foundation.

You need original content because Google rewards originality and penalizes duplication. Google can easily detect whether text is plagiarized or AI-generated, and copied content risks lowering your rankings or even triggering penalties. Original, high-quality content isn’t optional; it’s the foundation of sustainable SEO.

Google doesn’t read images or graphics; it reads text. Blogs give Google the context and keywords it needs to rank your site. They also expand the number of terms you can be found for and show Google your site is active.

Targeted content can drive massive traffic. For example, with the brand Perfect Nutrition, we wrote an article around ‘how to lose weight’ (searched 11,000 times monthly), which delivered a surge in organic visitors. Multiply that by dozens of articles, and the effect is exponential. Articles also build trust. Today’s consumers want clarity before they buy a product or service. By publishing original, valuable content, you position your brand as an authority and strengthen your reputation.

Titles help, but the most important element is Alt Text. Google relies on it to understand what an image shows and link it to keywords. Without it, you miss opportunities for visibility. Optimized images can appear in Google Images. When users click through, they land directly on your site, often on product or service pages, bringing more organic traffic and leads.