15+
words in the top 3 positions on Google
65+
words on the first page of Google
150%
increase in organic traffic
Goal
Rent-car.gr is a Greek car rental company based in Athens and Ilioupoli. The company’s goal is to attract new customers from Greece as well as international visitors coming for holidays or business purposes who wish to rent a car.
Strategy
Running Google and social media ads worldwide, considering that it is impossible to predict exactly when someone will visit Greece, requires large budgets without any guaranteed results or a satisfactory ROI. In such cases, the best possible investment is SEO (search engine optimization), enabling the website to gain authority and organically rise to the top positions on Google for an increasing number of high-demand, converting keyword combinations. In other words, potential customers are searching for these keywords. With this strategy, as the website gains authority each month, Google bots will crawl it more frequently, boosting its rankings for hundreds of keywords in Greek and English worldwide.
Results
Despite intense competition, even from international companies (Kayak, Sixt, etc.), rent-car.gr has achieved excellent results with just 5 months of SEO. It appears in the top positions on Google for really important, high-demand keywords, ranking even higher than companies like Avis, Avance etc.
Examples of significant keywords:
rent car > 2nd position
car rental Ilioupoli > 3rd position
mercedes vito rental > 5th position
What is remarkable is that it already ranks high even for more general keywords unrelated to car rentals, such as car brands.
nissan evalia > 4th position
Note: Organic results on Google can frequently fluctuate. If you search for the keywords above yourself, you may see rent-car.gr ranking lower or higher than the positions mentioned here.
Contact Us
Get in touch with us to schedule an appointment and discuss in detail how we can elevate your business. We would be glad to meet you and assist you in any way possible.