Many businesses invest in ads without knowing if they deliver.
Invest in advertising that brings real profit
Your campaigns on Google and Social Media shouldn’t just generate exposure without impact, whether your goal is brand awareness, sales, or leads.
For ads to truly perform, they need clear targeting, a solid strategy, continuous analysis, and constant optimization.
At Lithos Digital, Performance Marketing means results: real profit and efficient campaigns on Google and Social Media that make every investment.
Why aren’t your Google & Social Media Ads bringing results?
Rising Costs
It’s almost inevitable that ad costs increase every year. As competition grows, so does the budget businesses invest in advertising. To achieve results, you don’t need to spend more. You need the right strategy.
No Sales
It’s no secret: the ultimate goal of advertising is sales and profit. Traffic and clicks are useful, but they’re meaningless unless they translate into real revenue.
No Traffic
When that happens, the problem runs deeper. If your campaigns aren’t attracting audiences, the issue lies in their design, targeting, or overall strategy.
Revenue vs. Profit
You might see revenue from your campaigns, but what about net profit? Revenue doesn’t automatically mean income. If your ad spend is high, you need to ensure it doesn’t exceed your actual returns.
Performance Marketing That Makes Every Dollar You Spend Count
At Lithos Digital, we do Performance Marketing the way it should be done: Google and Social Media Ads designed for maximum profit at the lowest possible cost.
We analyze your audience and competitors within the context of current market conditions, identifying high-demand keywords to maximize conversions, turning ad viewers into customers. Data drives every step of our strategy, showing us exactly how to move forward.
Our ad strategy isn’t built on fixed formulas. We monitor performance in real time, run systematic A/B tests, and continually refine our approach, adjusting keywords or creatives based on results
With precise conversion tracking, you see exactly how much you invest and how much you earn (ROI). This transparency gives you complete clarity and confidence in your advertising performance.
We integrate Artificial Intelligence into our Performance Marketing strategy, in alignment with Google and Meta, whose algorithms now rely heavily on AI. By leveraging AI-driven optimization, we ensure your ads reach the audiences most likely to convert, making your budget work harder and more efficiently.
Trust Lithos Digital for impactful and result-driven Performance Marketing. Boost your brand, strengthen your digital presence, and gain a decisive edge over the competition.
Here, we turn your ads into 100% profitable growth
Performance Marketing, together with SEO, lies at the heart of every business’s digital growth strategy.
Truly effective advertising isn’t about generating the most clicks or impressions; it’s about driving sales, leads, and ROI, real profit that exceeds the amount invested in advertising.
Successful campaigns use the smallest possible budget to generate financial gain for a brand, through precise audience targeting, smart budget management, and continuous measurement and optimization for improved performance.
The man who stops advertising to save money is like the man who stops the clock to save time.
Henry Ford
How AI has Transformed Performance Marketing
Performance Marketing is, by nature, an ever-evolving field. The arrival of Artificial Intelligence has accelerated these changes even further, as the algorithms of Google and Meta, the parent company of Facebook and Instagram, now rely on AI more than ever before.
These platforms are AI-driven, and they depend on clean, high-quality data to enhance campaign performance. The more accurate the data we provide, the better our ads perform.
We don’t rely on magic formulas. We build the right Performance Marketing plan, test it, train the algorithm, and adjust our strategy based on real results. Only then can you truly know whether a campaign is worth the investment.
We turn your Ad Campaigns into a Strategic Advantage
Insight
In-depth understanding of the client’s services, market landscape, competitors, and growth potential.
Strategy
Goal setting and media planning, with the use of highly targeted keywords.
Execution
Campaign implementation with precision and clear focus on conversions.
Tracking
Performance monitoring and detailed results measurement.
Growth
Continuous optimization and adaptation, algorithm training, and efficiency improvement.
Success Stories
Atomic Fitness
Rent Car
Congo Palace
Wine Outlet
Oikonomakis Law
Revma Store
Ready for results?
That’s what we deliver
- Full Google Ads & Social Media Ads Services: We design campaigns on Google, Meta, LinkedIn, and more with the sole goal of making the most of your advertising budget.
- Setup & Tracking Tools: We implement and manage advanced tracking tools such as Google Tag Manager, Google Analytics, and Conversion Tracking to measure your ad performance with precision.
- Methodology & Strategy Optimization: We build campaigns strategically, selecting the right keywords, running A/B tests, and continuously analyzing performance to maximize ROI.
- From Exposure to Conversion: We don’t just measure clicks and impressions. We track what truly matters: sales, leads, and phone calls.
- Reporting & Insights: We provide detailed monthly reports that clearly show ROI and the performance of each campaign.
- Integration of AI tools: Our Performance Marketing practices are fully aligned with the latest Google & Meta algorithm updates, incorporating AI tools to ensure smarter and more efficient advertising.
For us, advertising isn’t just about showing up on Google and Social Media. It’s about a complete strategy built on methodology, planning, and measurable impact.
While most agencies work with anyone,
Contact us
Performance Marketing FAQs
Performance Marketing refers to any type of digital advertising where the advertiser pays for specific, measurable results, such as clicks, leads, or sales. It’s basically an umbrella term that includes both Google Ads and Social Media Ads. To sum up, Google and Social Media Ads are the channels, while Performance Marketing is the strategic approach that guides them.
A campaign needs time for the algorithm to learn and deliver efficient results. Typically, we need at least one month of continuous activity to collect enough data and draw meaningful conclusions. In some cases, depending on budget, competition, and other factors, more time may be required for optimizations and additional algorithm learning.
The budget depends on your target audience, target country (or countries), and level of competition. Then, it’s adjusted according to your goals and the amount you’re willing to invest.
At Lithos Digital, we have specialized professionals for each service we provide. The texts for Google and Social Media Ads are written by experienced copywriters and content marketers who know how to connect a compelling, commercial message with a strategic marketing approach. This ensures that your ad copy attracts attention and drives conversions.
Performance is evaluated based on the goals set from the start. For example, in an e-commerce campaign we measure sales and revenue, while for service-based businesses we focus on leads (from form submissions, phone calls, new inquiries, etc.). With proper conversion tracking, we can have a clear view of what part of your investment generates revenue and how much.
By discussing your goals and available budget, and after conducting market and competitor research, we identify the plan that best fits your needs. With years of experience in Performance Marketing and other areas of Digital Marketing, along with ongoing A/B testing, we can design the most suitable and personalized campaign for every client.
AI is now at the core of Performance Marketing. Platforms such as Google and Meta (Facebook, Instagram, LinkedIn) use AI-driven algorithms to identify the most relevant audiences for your ads, namely the users most likely to convert.
To function effectively, these algorithms require high-quality, well-structured data. The cleaner and more accurate the data we provide, the better Google and Meta’s algorithms learn, helping us reach your ideal audience and achieve truly efficient campaigns.
