Dream Plan Tours
Athens
About Dream Plan Tours & Transfers
Dream Plan Tours & Transfers is a licensed travel agency based in Athens, specialising in premium private transfers and group transportation services. With a strong focus on quality, comfort and reliability, it bridges the gap between standard transfers and organised travel solutions.
With a privately owned fleet of modern, high-spec mini buses and an extensive network of partners, the company provides complete transportation solutions for groups, covering needs from private transfers to tailored travel experiences across Greece.
The Impact
Lithos Digital partnered with Dream Plan Tours & Transfers to develop and implement a comprehensive digital strategy, combining SEO and Performance Marketing initiatives, with the goal of strengthening its online presence and increasing inbound requests for transfer services.
The strategy focused on enhancing visibility across targeted search queries and optimising PPC campaigns, laying the foundation for sustainable growth and a consistent flow of new enquiries. The combined use of organic and paid channels enabled the brand to reach users with high booking intent, improving the overall effectiveness of the strategy.
Goals
- Strengthening presence in searches related to transfer services and group travel in Greece
- Increasing enquiries through the combined use of organic and paid channels
- Optimising PPC campaign performance to improve conversions
- Positioning Dream Plan as a specialised choice for group transportation and private tours
- Building an efficient digital funnel for consistent customer acquisition
Results
- Strengthened overall digital presence across organic and paid channels
- Improved PPC performance, leading to an increase in enquiries
- Increased acquisition of users with high booking intent
- Higher traffic from targeted audiences
- Established a consistent flow of inbound enquiries

