About doctorTOOTH

doctorTOOTH, led by Dr. Michalis Kalaitzakis, is a modern dental clinic in Maroussi offering comprehensive aesthetic and surgical dental services. With over 30 years of experience and thousands of successful procedures, the clinic provides personalised care tailored to each patient’s needs. With a strong focus on quality, safety and modern technology, doctorTOOTH combines clinical expertise with a patient-centric approach, delivering a complete experience in oral health and aesthetics.

Lithos Digital’s collaboration with doctorTOOTH focuses on the development and implementation of a comprehensive digital strategy, combining SEO, Performance Marketing and Social Media initiatives, with the goal of strengthening its online presence and attracting new patients. The strategy has focused on enhancing the clinic’s visibility in searches related to dental services, as well as optimising advertising campaigns, bringing doctorTOOTH closer to users with high visit intent. At the same time, targeted improvements were made to the website’s functionality and accessibility, enhancing the overall user experience and facilitating the transition from search to patient enquiry.

  • Strengthening presence in searches related to dental services
  • Positioning doctorTOOTH as a trusted choice for dental care
  • Attracting new patients through organic and paid channels
  • Optimising the performance of PPC campaigns
  • Improving user experience and website accessibility
  • Increase in overall website visibility in organic search by up to +15.44%, despite the relatively short duration of the collaboration
  • Strengthened presence in competitive searches related to dental services
  • Increased traffic from targeted audiences with high visit intent
  • Improved advertising performance and increased patient enquiries
  • Ongoing improvements in user experience and website functionality
  • Enhanced social media presence, with increased engagement and a more consistent brand image

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