Studio Kosta Boda Illum

The strategy was built around the idea that users don’t interact with a brand through a single channel, but through a complete journey that starts with search and ends with purchase. From an SEO perspective, the focus was on making the e-shop clearer, more user-friendly, and easier to navigate for both users and search engines, through improvements in structure, content, and technical performance. At the same time, targeted actions across Google Ads and Social Media helped increase brand visibility and generate demand, bringing more users closer to the products and supporting their path from discovery to purchase.

The e-shop began appearing more consistently in searches related to key product categories, gaining stronger visibility in a highly competitive environment. The increase in traffic, combined with targeted promotional activities, led to improved overall performance and contributed to the growth of online sales. At the same time, the brand’s digital presence became more consistent and cohesive, helping users more easily recognise its style and identity across every touchpoint.