Success Stories

Case study rent-car.gr

Digital marketing brought impressive results for rent-car.gr, significantly increasing both website traffic and bookings in record time. Through targeted strategies and specialized solutions, Lithos Digital elevated the platform into one of the leading choices for car rentals.

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Objective

rent-car.gr is a Greek car rental company based in Athens and Ilioupoli. Its goal is to attract new customers from Greece, as well as international visitors traveling for leisure or business who wish to rent a car quickly and reliably.

15+

keywords ranked in Google’s top 3

65+

keywords on Google’s first page

150%

increase in organic traffic

Strategy

Running Google and Social Media ads worldwide can require large budgets, especially since it’s impossible to predict when someone will travel to Greece, making it difficult to ensure consistent results and a satisfactory ROI. In such cases, the most effective investment is SEO (Search Engine Optimization). By strengthening the website and improving its organic ranking on Google, the site can appear at the top of search results for an increasing number of high-demand, conversion-focused keywords that potential customers actively search for. With this strategy, as the website gains authority, Google bots will crawl it more frequently each month, helping it rank higher for hundreds of Greek and English keywords globally.

SEO

SEO is a marketing strategy that aims to increase the visibility of a website on search engines.

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ADS

Ads are among the most effective ways for promoting products and services online, helping brands reach their audience quickly.

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Results

Despite intense competition, even from international brands such as Kayak and Sixt, rent-car.gr achieved outstanding results in just five months of SEO. The website now ranks among the top positions on Google for highly competitive and high-demand keywords, in many cases appearing above well-known companies like Avis and Avance.