Success Stories
Congo Palace
With a targeted content strategy, visual consistency, and a data-driven approach, Congo Palace has achieved an impressive increase in reach, engagement and overall brand awareness across all social media channels.
Objective
The Congo Palace team aimed to strengthen the hotel’s digital presence and attract a high-value audience, both local and international, through a unified brand voice that blends elegance, hospitality and luxury. The main objective was to increase visibility and engagement across social media platforms while expanding organic reach, all without relying on paid campaigns.
+11.41%
increase in total followers
+11.313%
impressions
+2.453%
interactions
Strategy
Our strategy focuses on premium, high-aesthetic content that showcases the lifestyle of the Athenian Riviera. Through professional photography and videography of the hotel’s spaces, rooms, and guest experiences, we created an appealing and authentic profile that radiates luxury and hospitality. Consistency in the brand’s image and carefully curated presentation enhance audience engagement, while targeted storytelling highlights Congo Palace as a brand that feels human, welcoming and inspiring.
PHOTOGRAPHY
Professional photography is the first point of contact with the audience and defines the impression that will be created, enhancing trust and credibility.
VIDEOGRAPHY
Through elegant videos and reels, the audience gets to experience the hotel’s atmosphere, strengthening brand loyalty and engagement.
Results
Congo Palace is showing a clear upward trend across all channels. On Facebook, organic reach and interactions have increased significantly, strengthening the brand’s connection with its audience. On Instagram, the refreshed aesthetics and carefully crafted content have established a strong and recognizable visual identity. On LinkedIn, the hotel’s presence has been firmly positioned within the hospitality industry, attracting collaborations and interest from professionals in the field. Finally, on TikTok, premium videos have amplified the brand’s dynamic image and expanded its reach among a younger audience.
Our Creative Approach
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