Are you a London business who wants to get close to your customers?
Whatever your industry and wherever your customer base, social media can help you build your brand presence, connect naturally with your tribe, and flex your expert muscles.
Social media is arguably the most accessible form of digital marketing, because opening an account on any platform to market your company is as simple as opening one for personal use. And – at least on face value – the conversational conventions are similar whether you’re on social for business or personal use.
However, as convenient as this accessibility is, it can also lead to companies making mistakes. For some, this might mean a social media strategy consisting solely of sharing company blogs, or of sharing industry news without including your own expert ‘take’. For others, this might mean posting content which is unfocused and fails to achieve the balance with delivering a simple, strong, consistent message and becoming too ‘salesy’.
And don’t forget that every social media platform has its own rules and communication style, and not every platform is necessarily appropriate or worthwhile for your business. It takes expertise to flex your tone enough to suit a certain platform without losing your distinctive voice, and all your efforts are wasted by publishing content on a platform where your ideal customers never hang out.
There’s a lot more to social media than meets the eye. But at Lithos Digital, we listen closely to your needs and goals, then provide a tailored, done-for-you service which builds followers and credibility in a steady, sensible and consistent way.
How does social media fit in my overall digital marketing strategy?
Social media can complement the rest of your digital marketing mix perfectly.
For instance, paid ads on platforms like Facebook can drive traffic to landing pages on your website, and organic content on LinkedIn can help you claim a position as a thought leader and influencer in your industry.
If you want to push seasonal promotions, product launches or special deals, social media can stir up interest, and even when it’s business as usual, a regular presence on the right platforms can keep you front of mind when potential customers are ready to buy.
Which social media platforms can you use?
Not sure which social media platform is the best fit for your business? Here’s the lowdown.
1. X
Formerly known as Twitter, X is still a popular platform and can still be useful for businesses if used properly. You can strengthen your brand identity with an X profile, and include your name, logo and elevator pitch in your bio to set out your stall and let people know exactly why they should follow you. Next, you can start posting a mix of timely and evergreen material to keep followers engaged and extend your reach.
2. Facebook
Still many people’s favourite social media platform, Facebook can also be an effective marketing tool for your business. The Facebook Business Suite has everything you need to make the most of the platform, including tools for messaging and posting, insights and advertising capabilities. Once you’re set up, you can share organic content and paid ads, see updates at a glance, and get in-depth insights on what’s working best. By honing your approach according to this analysis, you can create ever more effective content and grow your audience more than you may have imagined possible.
3. Instagram
If your brand lends itself well to visual imagery, Instagram can be a particularly effective social media platform. A creative platform, it’s home to everyone from tattoo artists to musicians, and fashion brands to sports stars. Whether you’re sharing static images or videos, Instagram’s simple platform is perfect for sharing powerful and persuasive stories. Furthermore, Instagram is also owned by Meta, Facebook’s parent company, so you can connect your accounts on both platforms.
4. TikTok
TikTok is still associated with viral dance crazes, but you don’t have to bust a move to use it for business (unless you really want to). However, this video-focused platform might be a great way for your business to reach the most engaged audiences in one place, achieve your business goals and drive revenue. TikTok is a catalyst for global shopping trends, so if you’re au fait with creative video content, it could be a winner.
5. LinkedIn
When you’re in B2B, LinkedIn is the social media platform you can’t afford to miss. The world’s largest networking platform, it’s the perfect place to share thought leadership, curate an audience, and spark interest that leads to sales. Well-written text posts can still perform, and interactive content like carousels and video is engaging too. What’s more, if you operate your personal account properly, it’s likely to perform better than your company page – this is a business platform, but it’s really about people and relationships.
What’s included in Lithos Digital social media management?
At Lithos, we recognize social media as its own discipline. So you get the comprehensive service you need to make a long-lasting impact on the platform(s) of your choice.
As well as creating organic content for you to post, we can create polished Facebook ad campaigns with the lowest CPC (cost-per-click) and a history of great results for diverse clients.
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And social media management is much more than clicking ‘post’ on different channels at different times. It involves creating brilliant content to attract prospects at every stage of your sales funnel, managing your presence and reputation on multiple channels, analyzing the best-performing content types, tweaking technical elements and doubling down on what works whilst ensuring there’s enough of a mix of content types and topics to provide variety, entertainment, and education.
We can create text posts, photos, videos, carousels and much more – as well as promoting your page on established accounts with armies of engaged followers in lucrative markets (especially the UK and US). We’ll listen closely to your needs and goals, develop content aligned with your branding and mission, and provide regular analytics reports.
What kind of companies does social media work for?
Take a look at a few UK and global companies we’ve helped win with social media.
Find out exactly how A List Care Elite London used social in their digital marketing mix to boost website traffic.
London beauty brand Juvea Aesthetics boosted their Facebook followers and engagement – driving website traffic too.
International jewelry and eyewear firm Max Dilon used social media to increase website visitors and brand awareness.
European art marketplace Apeironart used social media to help increase brand awareness, growth and sales.
FAQs
Why should I choose Lithos Digital for my social media management?
There are lots of London social media agencies to choose from. But the service you can expect from Lithos Digital is customised, professional and transparent. We get the best results possible for your budget – building your presence across appropriate channels steadily and sustainably.
What type of social media services do you offer?
We offer a full spectrum of social media services – from consultancy to strategy, content creation to execution, distribution to analysis. Whether you want a comprehensive service or help with a certain bottleneck, talk to us about the exact help you need.
What’s the best kind of social media content?
This depends on your business, brand, goals and audience. But speaking very broadly, content that mixes entertaining and educational is a good start – if you can engage prospects in a human way, they’re more likely to become convinced you’re the go-to guys in your market. And it’s worth reiterating – at Lithos Digital, the first thing we do with a new social media client is listen closely and carefully. Then ask lots and lots of questions – curiosity is the key to creating content that’s creative, authoritative and value-packed.
Do I have to post content on every social media platform?
Usually not. After we talk to you about your goals and needs, we’ll recommend the best platform where your target customers hang out most often. Your social media strategy might involve a few different platforms, but probably not every single one.
How do I get started?
Getting started with Lithos Digital for your social media is really very easy. But exactly how easy is it? All you have to do is drop your thumb (or any other finger) on the button below.
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