Looking for a London content marketing agency? You’re in the right place.
Whether you’re targeting an audience mostly (or exclusively) in the capital, or you’re London-based but have a national or international clientele, we’re happy to help.
Every London business is different, so at Lithos Digital, we listen closely to your needs and goals, then develop a content strategy to propel you towards them. Once we work out where your potential (and existing) customers are, it’ll be easier for you to connect persuasively with them on a range of channels, offering a consistent core message and brand experience whenever and wherever people come in contact with you.
With a great track record of helping London businesses connect with their customers, Lithos Digital are the agency to trust when you need content in London.
London content marketing process
So how does your content marketing process work with Lithos Digital?
Let’s break it down:
1. Content strategy
When you’re building content from the ground up, it’s important to take stock of where you are and where exactly you want to go. By listening closely to your needs and providing expert feedback, we can work out your ideal customer profiles, positioning, messaging, brand voice and more. This means you’ll have a disciplined approach to creating content which really resonates, helps you stand out as a distinctive brand, serve your customers better and grow your business. With a proper strategy in place, we’ll get all your content ducks in a row.
2. Content creation
Your content should always satisfy humans first. But to do so, it’s best to create according to Google’s EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines. This way, you’ll hit all the right notes with the search giant’s algorithm, drive traffic to your site and also increase your chances of converting that traffic. We can advise which content formats suit different channels and goals, then have our team of expert creators build it for you with lots of loving care and attention. With the right mix of seasonal, timely and evergreen content across your website, socials and advertising, you’ll soon be firing on all cylinders.
3. Content publication
No matter how good your content quality is, it won’t have the desired effect if no one sees it. Whether you’re placing an advertorial in an industry website or publication, an ad on Google, a blog on your website, or a campaign on your social channels, you need to make sure it’s distributed in the proper place and time to have maximum impact. Trust us to get your content where it belongs – under the thumbs and in front of the faces of the people you’re selling to.
London content marketing formats
Now you know the content process, it’s time to decide which formats you need (you’ll usually require a mix of a few types of content).
1. Website landing page
After you drive (the right) traffic to your website (from SEO, social, or adverts, for instance), it’s important your website is fine-tuned to convert traffic to paying customers. Landing pages are carefully optimized to reduce friction and ease conversions – firstly with a headline and hero section that reassures visitors they’re in the right place, and afterwards with concise copy and calls-to-action persuading the visitor to take one clear action. When you need a landing page to effectively sell your product, services, or special offers, our experienced copywriters can help.
2. Website pillar pages
Website pillar pages provide visitors with a ‘deep dig’ on relevant topics, providing them with lots of upfront value and allowing you to subtly assert your authoritativeness and expertise. Pillar pages are also an effective part of your overall SEO strategy and (when crafted properly) can claim prominent places in SERP rankings. From research to writing and design, we can create website pillar pages to inform and inspire visitors, keeping them onsite, encouraging return visits and easing conversions.
3. Blog articles
With lots of regularly refreshed blog articles on your website (containing timely and evergreen content), you’ll serve visitors with fresh insights and thought leadership nuggets. Additionally, your blog is powerful for SEO purposes – convincing Google’s algorithm your pages remain the most relevant in their rankings for the right search topics (and the correct customers). We can pull out the priority goals from your content strategy to create a blog plan covering key topics, but leaving enough space for more random, timely topics.
4. eBooks
Want a carefully collated and well-researched content resource potential clients come back to again and again? An eBook is a long-form, report-style asset you can provide for free or use as a gated reward when you’re capturing leads (in other words, someone must submit their email to be sent it). If you’ve conducted your own research, a well-written and immaculately designed eBook can help you position yourself as a thought leader in your industry and someone worth paying attention to – all of which is good for business.
5. Social Media content
When social media is part of your digital marketing mix, you’ll need content to connect with your audience on different platforms. Whether you want thought leadership articles, videos, carousel graphics or anything else, we can advise on the right ways to flex your format (and tone) to get the right message across to the right people, in the right place, at the right time. Social media can be a welcome addition to your content strategy and an important part of building brand awareness.
6. Email newsletters
Gathering your own email list is a wise move when you want to nurture an audience on your own terms – in a way which isn’t subject to the fluctuations of social media algorithms and the conventions of platforms. With an email newsletter, you can communicate intimately with a high-intent audience on a regular basis, keeping your brand fans updated with a mix of entertaining and inspiring content, as well as straightforward sales offers. Hitting the nail on the head with an email newsletter requires thought and expertise, but when it pays off, it’s definitely worthwhile.
What kind of clients benefit from London Content Marketing?
Lots of diverse London businesses thrive with content marketing from Lithos Digital.
Check out a few below:
See how Plonk Golf boosted sales and brand awareness with SEO content.
A new website optimized for user experience and SEO helped increase website traffic for A-List Care Elite.
Ski holiday legends Erna Low boosted brand awareness and attracted new customers from around the world – thanks to SEO content.
Top London beauty clinic Juvea Aesthetics boosted followers and increased website traffic with social media content.
FAQs
How much does content marketing in the UK cost?
The cost of content marketing in the UK varies and how much you should ideally spend depends on a range of factors including your goals and the level of competitiveness in your market. Rest assured though, at Lithos Digital, we are adept at getting the best value possible for businesses of different sizes and different budgets. And because digital marketing is so trackable, it’s simpler to see where your spend is getting results and tweak your approach whenever necessary.
What does a content marketing agency do?
Basically, a content marketing agency does everything we’ve described on this page. But on a high level, we develop valuable, consistent content your audience engages with. This helps you build your brand, grow your customer base and sell more. Plus, the great thing about a holistic digital marketing agency like Lithos Digital is we cover all bases – from website development and design to content and copy, and organic content to paid ads. We’re a one-stop shop for all things digital – meaning every service you get from us is the same fantastic quality.
How do I choose a content marketing agency?
The right content marketing agency should listen closely to your goals and objectives. Then advise in a straightforward way the extent to which you can achieve them, given your budget. At Lithos Digital, we can help you achieve excellent results even with a more modest budget, but we also have to manage expectations – we won’t make promises we can’t keep. Content marketing takes time and once you find the right agency, it should be a long-term relationship based on trust. Openness and transparency are crucial from the get-go – so we always do out utmost to make you feel comfortable and confident from the start.
What our clients say
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Contact us to make an appointment and see how we can skyrocket your business. We will be glad to meet you and help you in every possible way.