Lithos Digital
Lithos Digital
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Searching high and low for a good social media agency in Greece?

Take a rest from your quest, because we might be exactly the trusted partners you need.

Whether you’re just getting started with social media or you’re an old hand needing fresh ideas, social media management from Lithos Digital definitely fits the bill.

Why? Because social media is easy to get wrong and an experienced agency will keep you right. Social is low entry, so lots of businesses hop on every platform under the sun and pump out content with a ‘spray and pray’ approach. But it’s ineffective, because it’s not targeted at your ideal customer/buyer group and doesn’t faithfully reflect your brand reputation.

A stitch in time is worth nine. So by reviewing your social media at strategic level, you’ll get a bird’s eye view of how it fits with your marketing in general and your customer journey. Then we can build the best plan for connecting thoughtfully with customers on the social channels where they love to hang out – instead of wasting time and money publishing random content on irrelevant channels.

Ready to get serious about social? Good stuff.

How exactly does a good social media agency in Greece help me?

Good question. In terms of tactics, you might need a blend of organic and paid social media content (for instance, Facebook posts and Facebook ads).

You’ll need a content plan with pillars and buckets. The pillars are broad topics you want to address, and the buckets are categories or types of content (these could be a mixture of text-based posts, longer articles, meme-type visuals, or videos – depending on the platform and audience). Before you know it, you’ll have a social calendar, packed with evergreen topics and enough space for swift commentary on (relevant) timely news.

But before getting started, you’ll want a social media agency that listens closely to what you actually need. So that together, you can develop a unique plan to satisfy your goals. And the most effective social media platforms to focus on will depend on the nature of your business and preferences of your audience. So the first thing to think about right now might be which platforms suit your purpose.

What social media platforms suit my business?

So which social media platforms are the most popular for businesses and what do they do?

Here’s the lowdown.

With nearly 3 billion active users per month, Facebook remains a powerful platform for businesses. We can build a dedicated business page for you, help you capitalize on Facebook ads, use analytics to measure your success, schedule posts and carefully target your audience. And Facebook is a great platform if you want to inject a little fun into business – with competitions, giveaways and shareable content to inform and educate potential customers.

With over 1 billion users worldwide, LinkedIn is arguably the world’s most prominent B2B platform and it’s the only one set up from the start with business in mind. Traditionally, people used LinkedIn as an online CV and space to share corporate content. Company pages (and straight down the middle) business content can still be effective, but many CEOs find thy gain more traction from their personal LinkedIn accounts. With your profile subtly optimized like a website landing page, you can share conversational thought leadership content to drive engagement, after which interested followers and connections will check out your profile to find out more and get in touch. Feeding the right mix of content pillars and buckets into this loop can build your LinkedIn account into a powerful business machine to complement your website and other marketing channels.

If your business lends itself well to visual storytelling (like a tattoo shop, fashion boutique, or travel brand, for example), Instagram might be worth including in your social media mix. You can optimize your profile and include a link to your website and landing page, then share your story (and ongoing updates) with eye-popping videos in Instagram Feeds, Stories, and Reels. Plus, you might be able to collaborate with influencers who you share a target audience with.

With 1.6 billion active users per month, TikTok might boost your business if you’re targeting a younger demographic. Creating a TikTok business account gives you access to the platform’s suite of marketing and analytics tools, and you can create ads, set budgets and reach your audience with TikTok For Business. But how about the content? Don’t worry – you don’t need to dance (unless you really want to) but this is a prime platform for creative and engaging videos that resonate long after their runtime and leave viewers desperate to find out more about you.

Don’t sleep on YouTube. With 2.6 billion monthly users, 90% of people use it to discover new brands and products – it’s actually the 2nd-most popular search engine apart from you know what. We can help you create your own channel to host curated content and build a library of useful information subscribers and visitors can tap into any time they like. Your content can be anything from product unboxing videos with appropriate influencers, to reviews and how-to guides, and you’ll refresh it regularly to keep fans satisfied. With the right keywords and video titles, your YouTube content will feed into SEO too.

Over 50 million companies use WhatsApp for marketing, and it has 200 million users. What’s more, its 98% open rate is higher than email or SMS. There are lots of ways you can use WhatsApp to promote your business – creating ads that encourage potential customers to chat, sending promotional messages, and creating a store or collection in WhatsApp Business, for instance. Plus, if you want to go old school, you can use WhatsApp the way it was initially intended – to call people anywhere for free.

What kind of companies benefit from social media in Greece?

Lots of diverse businesses do well with social media as part of their marketing strategy.

Check out some compelling case studies here:

Law firm Oikonomakis Christos used social media to help enhance its brand image and showcase its services.

Utilities player Revma Store used social media as part of a digital marketing package to drive growth and sales.

Getting business ship-shape was easier for Cruiseway Travel after social media ads increased brand awareness and drove traffic and sales.  

FAQs

Need to know more about social media? The answers might be below.

Perhaps unsurprisingly, Facebook is the most popular social media in Greece. It might be a great fit for your business, but a responsible social media agency will provide all the guidance you need to help you decide.

There are lots of criteria for a social media agency you can trust. First off, it must listen closely to your business objectives, rather than adopting a one size fits all approach. It should have case studies and testimonials you can review and be able to explain exactly how it will measure and track your results.

Getting your social media off to a good start and embedding sustainable success will require some work up front. However, done for you social media management means you don’t have to be on platforms daily, although your agency should provide regular progress reports and check in to see whether you want your schedule adjusted (to account for seasonal sales or holidays, for instance).

This depends on your goals. Obviously if you have your own inhouse social media team or employee, you may feel no need to outsource. But if you lack inhouse expertise or your team is stretched during busy periods, expert outside help can be a godsend for freeing up time to focus on the most pressing areas of business.

WhatsApp Messenger, Facebook, Messenger, Rakuten Viber Messenger, and Telegram Messenger are all popular in Greece. You should seek advice from digital marketing professionals on the most appropriate apps for business.

And voila – all the crucial info you need about getting help from a great social media agency in Greece.

When you’re ready to be more social with customers, we should talk.

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