MyRoutine
Greece
About MyRoutine
MyRoutine is an authorised reseller of Korean cosmetics (K-Beauty), offering carefully selected skincare products and personalised beauty routines. Through its digital channels, the MyRoutine team guides users step by step in choosing the right products, tailored to their skin’s needs. With a strong focus on personalisation and informed guidance, MyRoutine combines high-quality products with practical advice, creating a complete skincare experience.
The Impact
Lithos Digital collaborated with MyRoutine to develop and implement a comprehensive digital strategy, combining SEO, Performance Marketing and Social Media Management, with the goal of strengthening its online presence and positioning the brand within the K-Beauty space.
The strategy focused on increasing visibility across targeted search queries related to skincare and Korean cosmetics, while also building a well-established brand presence across digital channels. This approach brought MyRoutine closer to users actively seeking solutions for their skin and hair care needs.
Goals
- Strengthening presence in searches related to K-Beauty and skincare products
- Positioning MyRoutine as a specialised destination for Korean cosmetics
- Attracting audiences interested in skincare and beauty routines
- Leveraging paid and social channels to increase visibility and traffic
- Building a consistent digital presence across all brand touchpoints
Results
- Ranked #1 on Google for targeted searches related to K-Beauty products
- Multiple keywords ranking in top positions (Top 3)
- Strengthened brand presence in competitive K-Beauty categories
- Increased traffic from targeted audiences through organic and paid channels
- Enhanced overall digital presence and brand awareness across social media