About PowerX

PowerX is a digital electricity and natural gas plan comparison service that leverages Artificial Intelligence (AI) technology to provide personalized energy recommendations for households and businesses. Through a fast and user-friendly environment, users can compare available energy options and identify plans that best match their needs.

The approach for PowerX focused on creating a digital presence that highlights both the innovative nature of the service and the consultative experience offered to users. Lithos Digital undertook the development of the website and the support of the platform’s Performance Marketing activities, aiming to create a clear and conversion-oriented environment that helps users explore energy options and express interest in personalised recommendations. Particular emphasis was placed on the clear presentation of information, strengthening trust in the service, and showcasing the combination of AI technology and human guidance.

  • Highlighting the combination of AI technology and human support
  • Creating a clear and user-friendly digital experience
  • Attracting users searching for more cost-effective and personalised energy solutions
  • Strengthening trust around the energy provider selection process
  • Supporting the flow of new prospects through paid digital activities
  • Creation of a modern digital environment that supports the understanding and selection of energy solutions
  • Strengthened presence of PowerX as an AI-powered energy guidance service
  • Improved browsing experience and clearer presentation of energy options
  • More effective reach among users searching for alternative electricity and natural gas solutions
  • Consistent support in attracting new prospects through digital channel

powerx.gr