Plonk Golf
Plonk Golf has built a unique entertainment concept that combines mini golf with a bar experience. Strengthening its digital presence became a key step in making this experience more visible and accessible to a wider audience, ultimately driving more online bookings in highly competitive areas such as Hackney and Borough Market in London.
Plonk Golf’s Objective
Plonk Golf operates in the entertainment space, creating pop-up mini golf experiences within partner bars across London, the wider UK, and major European cities. Understanding that the experience effectively begins the moment users start searching for something “out of the box” for a night out, it was important for Plonk Golf to be easily discoverable online and visible to the right audience.
As part of the collaboration, the goal was to increase brand awareness and, as a result, online bookings, reach new audiences, and strengthen the overall presence of the concept in a highly competitive environment—especially in areas like Hackney, where bars and entertainment options are abundant.
523+
keywords ranking in 1st position on Google.co.uk
1.310+
keywords on the first page
of Google.co.uk
+250%
increase in bookings
Strategy
Lithos Digital’s strategy for Plonk Golf was built around understanding how users search for entertainment options before planning a night out with friends or a group experience. From an SEO perspective, the focus was on targeting searches that combine activity and location, while also strengthening the website’s presence for queries related to mini golf, bars, and alternative experiences across London. At the same time, targeted advertising efforts helped introduce Plonk to new audiences, making it easier for users to move from search to booking.
Results
Plonk Golf began attracting significantly higher levels of traffic through organic search, with more and more users discovering the concept while looking for entertainment options in London. The fact that nearly 70% of total traffic comes from organic results highlights the effectiveness of the strategy, bringing in users with a strong interest in this type of experience. This growing demand was also reflected in bookings, which saw a substantial increase, showing that Plonk’s digital presence is now directly contributing to measurable business growth.
Examples of Results
crazy golf london bridge
1st place
mini golf london bridge
1st place
mini golf hackney
1st place
crazy golf hackney
1st place
crazy golf east london
1st place
borough market mini golf
1st place
Worth Mentioning
Notably, Plonk Golf achieves top organic rankings for searches that combine activity and location, strengthening its presence among users actively looking for entertainment options in specific areas of London.
borough market golf
1st place
mini golf east london
1st place
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