Lateau
For a brand that has been part of Athenians’ sweetest moments for decades, expanding into the digital space became the perfect opportunity to bring its products closer to its audience and turn demand into online orders.
Lateau’s Objective
Lateau is one of Athens’ most well-known pastry shops, operating since 1986 and maintaining a strong reputation for creating both traditional and modern desserts with a strong focus on high-quality ingredients.
With such a strong name in the offline market, the challenge was to build an equally strong digital presence, allowing more users to discover the brand’s online services and take advantage of its online ordering options.
As part of its collaboration with Lithos Digital, the focus was placed on increasing Lateau’s brand awareness, improving its organic visibility in search engines, and generating more online sales through targeted digital initiatives.
33+
keywords ranking in 1st position on Google
98+
keywords in the Top 5 organic results
182+
keywords on Google’s
first page
Strategy
Our strategy for Lateau was built around the idea that a business with such a strong presence in people’s everyday lives needed an equally seamless and appealing digital experience. From an SEO perspective, the focus was placed on improving the website’s visibility for searches related to desserts, cakes, and online orders, helping the brand appear more frequently in front of users with immediate purchase intent. Through Google Ads and Social Media initiatives, the brand’s visibility was further strengthened while its online services were promoted more effectively—making it easier to convert user searches into actual orders.
Results
Lateau began attracting significantly higher levels of organic traffic, with more and more users discovering its products through search. The increase in traffic translated into more online orders, while the number of users creating accounts on the website also grew, showing stronger engagement with the pastry shop’s online services. Overall, Lateau successfully brought the strength of its offline presence into the digital space, building a more direct relationship with its online audience.
Examples of Results
κρεμ μπρουλε αθηνα
1st place
τούρτες γενεθλίων με ζώδια
1st place
γλυκα με στεβια για διαβητικους
1st place
ζαχαροπλαστειο πανορμου
1st place
τούρτες γενεθλίων χόμπι
1st place
χιουμοριστικές τούρτες γενεθλίων
1st place
Worth Mentioning
Notably, Lateau achieves strong organic rankings even for more niche searches tied to specific occasions and purchasing needs, strengthening its presence among users with clear ordering intent.
mini burgers παραγγελία
1st place
τούρτες με ομάδες ποδοσφαίρου
2nd place
Contact us.
Tell us your goal. We’ll show you how we achieve it in practice.