Nash’s Story
Strategic growth and achievement of a strong organic presence for highly competitive fashion and clothing keywords, securing top positions in organic search results and a substantial increase in traffic and online sales within just 6 months.
Nash’s Objective
Nash is a premium fashion brand based in Greece, operating in the highly competitive sector of women’s fashion. It creates timeless dresses, bridal gowns and high-aesthetic collections, addressing an audience with high expectations in terms of quality and design. The main challenge in Nash’s case study was the intense competition from international fashion brands, combined with the need for stable and sustainable organic growth.
The goal of the collaboration with Lithos Digital is to organically strengthen Nash’s digital presence, with emphasis on long-term growth rather than short-term advertising solutions. The focus was placed on achieving high organic rankings for keywords related to dresses and women’s fashion, increasing the organic traffic of the e-shop, converting that traffic into sales, and strengthening brand awareness in both domestic and international markets.
35+
keywords in the Top 3 organic results
10+
keywords on the first page of Google
+33%
increase in sales in Greece and abroad
Strategy
Nash invested exclusively in SEO, aiming to create long-term value through organic growth. After extensive research and competitor analysis across Greek and English fashion searches, a targeted strategy was developed. This strategy included the selection of keywords with commercial intent (transactional intent), optimization of e-commerce categories and products, on-page SEO focusing on structure, content and user experience, as well as off-page SEO to strengthen the credibility and authority of the brand.
Results
The results of the SEO strategy were consistent and measurable over time. Nash managed to appear in top organic positions for competitive fashion keywords, even ranking alongside international fashion brands. The increased organic traffic led to stronger online sales and greater overall brand awareness, both in the Greek market and internationally, confirming the role of SEO as a key growth driver for a premium fashion brand.
Examples of Results
nash φορέματα
1st place
κοκκινα νυφικα φορεματα
1st place
ready to wear φορεματα
1st place
παράνυφες φορεματα
1st place
nashbyna ρουχα
1st place
αυλωνιτη φορεματα
2nd place
Worth Mentioning
What is particularly notable is that Nash already ranks high even for more general keywords with extremely high demand and competition:
φορεματα μπλε
4th place
ασπρα φορεματα
6th place
Contact us.
Tell us your goal. We’ll show you how we achieve it in practice.