Success Stories

Wine Outlet

1st position on Google for hundreds of keywords and top 3 rankings for thousands more, achieving impressive organic visibility and steadily increasing sales year after year.

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Objective

Wine Outlet is the e-shop of Cava Canava, one of the most renowned and long-established liquor stores in Athens, with extensive experience in wine and premium spirits. The goal of Wine Outlet is to be recognised as the leading online wine store in Greece, remaining a benchmark in the Greek beverage market through its wide variety of products, unique shopping experience, and strong online visibility. For seven years, Lithos Digital has been working with Wine Outlet, building a consistent and highly effective SEO strategy that continues to support and strengthen the brand, delivering results that truly impress.

1540+

keywords in Google’s top 3 positions

185+

keywords on Google’s first page

380%

increase in sales

Strategy

The strategy for Wine Outlet was based exclusively on SEO, without the use of paid advertising, with results that prove the power of high-quality on-page and off-page SEO. Through systematic competitor analysis, keyword research, creation of high-quality content, continuous optimization, and ongoing performance monitoring, we successfully positioned Wine Outlet as a leader in online liquor sales across search engines, a success that continues to grow dynamically to this day.

SEO

SEO is a marketing strategy that aims to increase the visibility of a website on search engines.

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ADS

Ads are among the most effective ways for promoting products and services online, helping brands reach their audience quickly.

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Results

Consistency, methodical work, and continuous adaptation to Google’s algorithm specifications are the key elements that have kept Wine Outlet steadily among the top-ranking results for high-value keywords in core liquor categories, such as “whisky”, “rum”, “gin”, and dozens of other popular search terms. The brand’s organic visibility continues to grow, ensuring a steady flow of visitors and sales. Over the last three months, the website recorded 31,700 organic clicks from 1.66 million impressions, while e-shop sales have shown consistent year-over-year growth. Wine Outlet has built a strong and established online presence thanks to its long-term collaboration with Lithos Digital. This case study demonstrates that high-quality SEO is a long-term investment, one that builds authority, recognition, and measurable business growth.